Honest comparison
How LeadGrid compares to the subscription lead tools.
Most B2B lead tools are monthly subscriptions that meter how much data you can actually export — and reset your unused balance every month. LeadGrid is the opposite: pay once, keep what you get.
| Tool | Model | Entry price | What you actually get | Data type |
|---|---|---|---|---|
| LeadGridYou | One-time credits | $9 | 150 leads you keep — name, phone, website, address, and email (enriched from each business's own website, not just what Maps lists). De-duplicated, instant CSV/Excel + one-click HubSpot. Credits never expire. | Local business — live Maps + website enrichment |
| Apollo.io | Subscription | $49 / user / mo | A large database to search, but only ~1,000 exports/month — and export credits expire monthly. Viewing isn't taking the data. | B2B people database |
| Hunter.io | Subscription | $34 / mo | 500 email lookups/month. No phone numbers on any plan. | Email finder |
| Lusha | Subscription | $29 / user / mo | 250 credits/month ≈ 250 emails or just 25 phone numbers (phone costs 10× an email). Resets monthly. | B2B people database |
| ZoomInfo | Annual contract | ~$15k / year | Deep data and intent signals, but enterprise pricing, annual lock-in, and a sales process to get started. | B2B people database |
| UpLead | Subscription | $99 / mo | 170 verified contacts/month (email + mobile direct-dial) at ~$0.58 each; plans up to $399/mo, and unused credits expire monthly. A polished B2B database, but priced for sales teams — overkill for a few local business lists. | B2B people database |
| D7 Lead Finder | Subscription | $45 / mo | High volume (~3,500 leads/day), but directory-scraped data widely flagged for staleness and high email bounce. | Local / directory scrape |
| Scrap.io | Subscription | $49 / mo | 10,000 Google Maps records/month — strong value at volume, but a tool you run yourself: set up extractions, export in bulk, unused credits reset monthly. No see-before-you-pay preview and no one-click HubSpot. Built for power users, not a quick few-hundred-lead grab. | Local business — Maps extraction (DIY) |
| LeadsPlease | One-time list | $299 (500 min) | Compiled business email lists, 500-record minimum at ~$0.60/lead (down to $0.24 at 50k). Postal- and email-verified, but ~30% of business records carry no email, and it's a static compiled database refreshed periodically — not scraped live when you search. | Compiled business list (broker) |
| ListGiant | One-time list (sales-led) | ~$0.10–0.50 / record | 28M business records from 250+ sources; basic filters $0.10–0.50/record, firmographic enrichment $2–5. Quote-based and sales-led — a 10k order runs ~$5–10k. Built for large direct-mail buys, not instant self-serve. | Compiled business list (broker) |
| DataToLeads | Wholesale / resell | from $0.01 / lead | Ultra-cheap bulk compiled data (~$0.01/record; $299/mo for a white-label reseller suite). Volume-first, with inconsistent quality and freshness — aimed at people reselling data, not end buyers. | Bulk compiled data |
| BizProspex | Managed service | Custom quote | Human-built lists, CRM cleaning, and data appends delivered as a service — discovery, a free sample, then a custom engagement. Higher-touch and higher-quality, but slow and priced for enterprise data ops. | Manual data service |
Competitor prices and allowances reflect publicly published plans as of June 2026 and may change. ZoomInfo and BizProspex don’t publish pricing. This is our reading of public information, not an endorsement or affiliation.
Where LeadGrid fits
We’re not the cheapest per lead. We’re the simplest way to get clean ones, when you need them.
If you want raw volume at the lowest possible price and you’re happy to configure a scraper or tolerate stale directory data, other tools will technically cost less per row. That’s a real trade-off and we won’t pretend otherwise.
LeadGrid is for everyone else — the founder, freelancer, or small team who needs a few hundred good local business contacts this week, without signing up for a $40–150/month subscription, learning a platform, or watching unused credits expire. You type a query, see the data before you pay, unlock it for a few dollars, and it lands straight in your CRM. Clean, de-duplicated, GDPR-conscious, yours to keep.
Questions
Common questions about LeadGrid vs the alternatives
- Is LeadGrid cheaper than Apollo or ZoomInfo?
- For one-off local-business lists, yes: LeadGrid is $9 once for up to 150 leads you keep, versus Apollo at ~$49/user/month or ZoomInfo at ~$15k/year. Subscriptions include more for teams prospecting named contacts every day — but you pay every month whether you use them or not, and unused export credits usually reset.
- What's the best Apollo or ZoomInfo alternative for local businesses?
- For local trades (dentists, plumbers, roofers) sourced by city or state, LeadGrid pulls the businesses from Google Maps and enriches each with a website-sourced email — the local-business angle Apollo and ZoomInfo, which are person-level B2B databases, aren't built for. For enterprise firmographics and named decision-makers, those databases still win.
- Do these lead tools include both phone numbers and emails?
- LeadGrid includes phone, website, address, and email on every lead. Hunter is email-only with no phone numbers; Lusha charges about 10× more credits for a phone number than an email. Directory tools like D7 include volume but with higher email-bounce rates.
- Do LeadGrid credits expire like subscription exports?
- No. LeadGrid credits never expire and re-downloads are free for 30 days. Most subscription tools (Apollo, Lusha, UpLead, Scrap.io) reset unused export credits every month, so anything you didn't use is lost.
- Can I see the leads before I pay?
- Yes. Every LeadGrid search shows 5 full rows free before you unlock the rest, so you can judge data quality first. Most compiled-list brokers (LeadsPlease, ListGiant) require a minimum order sight-unseen.